NSA-New Mexico presents…
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John Meluso, CSP, NSANM President for 2011-2012
speaking about
AUTHOR / SPEAKER FUSION
27th Century Publishing Today!
on
~ Friday, May 18, 2012 ~
Registration opens at 8:30 am. Workshop 9 am – 12 noon.
Lunch 12 noon – 1 pm. Afternoon activities 1 pm – 5 pm.
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Now is the time to begin to formulate your digital strategy!
Access and Book Evaluation
Every book deserves to have a cornerstone, a foundation, a book proposal is an excellent way to focus your ideas, and even better is a marketing opportunity assessment like the AuthorBound program, by David Brake. Have you evaluated your book idea with A.C.C.E.S.S, standing for Audience, Concept, Competition, Execution, Salability, Social Media? We shall look at all these concepts, for your book idea or even existing book.
Understanding Publishing
- Traditional Publisher – author royalties, process, and expectations. Do you want to lose all control?
- State of Publishing industry and changes
- Vanity Press or Self-Publishing Companies, are they viable alternatives? Do you understand the economics of these alternatives?
- Print on Demand, including electronic rights management.
Graphics for Text and Cover
Have you decided on a title? Is it simple? Is it catchy? What does your market think of it? Have you done any market research? What about the format? Are you expanding beyond print? Can you convert your text file to the various formats of ebooks? Do you use a graphic designer and how do you choose them? Who owns the file when a designer creates something for you? How much should you pay? Are you doing all you can to position yourself for success, not only for the printed book, additionally for the digital world?
Several real life case studies will provide information you need to solve this part of the publishing challenge.
Digital Publishing – Where Author/Speaker Fusion Becomes Real.
Anyone that has seen Al Gore’s multimedia ebook, realizes that ebook readers become more engaging with video, audio and print media synthesis. Magnificent content, combined with excellent speaking skills, adds to wonderful writing, and creative methods of delivery, equals tremendous connection with every reader/watcher/listener regardless of their individual preference. Digital publishing not only provides new products it answers all our needs for our best communication style. Digital publishing is the key for 27th Century Publishing today!
Class Distribution/Marketing/Affiliate Marketing
Utilizing the traditional marketing challenges that books, provide, new distributors, and new avenues of distribution, must be strategically thought out, and implemented. Understanding the options, assures maximum sales. And thinking out your own affiliate marketing strategy will be the key to your success!
~ Event Location ~
Ironstone (First Citizens) Bank
7300 Jefferson Street NE • Albuquerque, NM
Click Here for a Map to Ironstone Bank.
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| General Admission ~ $79 ~ |
Affiliate Organizations ~ $59 (AHCC, ASTD, MPI, ISPI) |
